// PROCESS: CONSULTING · PRODUCTION · GALLERY · ON AIR
Communication consulting, live producing and content by Daniel Kerst. Three decades in the moments that only happen once.
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Three formats built on three decades in the producer's chair: hands-on AI expertise, broadcast quality for companies and stage formats with substance.
Workshop, day one
SLOT 01 · AI & PRODUCTION
For broadcasters, media companies and sports organisations: what AI can really do in production today, and what it cannot. Practical knowledge from the gallery, not from a slide deck.
Rehearsal, 90 minutes to air
SLOT 02 · CORPORATE LIVE
Town halls, product launches and events at broadcast level: concept, direction and production from a single source. With the craft of more than 1,000 live shows that no event agency can match.
Minute 12, full attention
SLOT 03 · STAGE
Stage formats with substance: 200 decisions per broadcast. Leading under live pressure. And: AI in live sport. As a keynote, panel or as the host of your event.
Programmes for boards and executives, from a duo that knows both worlds: the live gallery of Europe's biggest sports nights and the engine room of international corporate transformations.
200+ decisions per broadcast · 9 countries, one programme · 40+ in the programme team · 2x30 years of experience
Two chairs, two worlds
// KEYNOTE DUO
What live directing and risk management know about good decisions.
When the red light comes on, there is no way back. Two perspectives, stage and engine room, on decisions, risk and leadership when it really counts.
45 to 60 min · Keynote in dialogue · DE/EN · Conventions, kick-offs, associations
Request the keynote duo
Set ready, recording
// EXECUTIVE MEDIA TRAINING
A training day under real studio conditions.
Town hall, investor call, crisis statement: we train delivery and substance, with a real director behind the camera and the perspective that makes boards actually listen.
1 day · 2 to 6 participants · DE/EN · Studio or in-house
Request media trainingLive producer & director
Daniel Kerst
30 years in the producer's chair: Champions League conference shows, fight nights, major DAZN formats. More than 200 decisions per broadcast, with no second chance. Storyteller, narrator, media entrepreneur.
Finance, governance & supply chain
The Team
Finance, governance and supply chain expertise (FCCA, EMBA Chicago Booth): international transformation programmes across nine countries, procurement and supply chain optimisation, teams of more than 40, reporting to boards and supervisory bodies. Plus further management disciplines from process to risk management.
“Most programmes train the delivery or the substance. We consider both inseparable.”
Daniel Kerst has run treasure.media since 2016. Before that: almost two decades as managing director of the media production company smc21, roles in business development, German Sport University Cologne.
For DAZN he has produced more than 1,000 broadcasts since the very first live transmission in 2016: Bundesliga, 100 Champions League conference shows, the Nations League and Club World Cup finals, eight-hour fight nights. His craft: fast, correct decisions, more than 200 per show on average.
Today he combines that craft with AI and new technologies to build communication strategies that actually move companies forward. Carried by a network built over three decades in sport, media and technology.
01 / Bundesliga, boxing, Champions League
1000+
Live broadcasts
02 / Producer's chair
100x
Champions League conference
03 / Experience
10
Years of treasure.media
04 / Heritage
3
Decades as media entrepreneur
Production schedule
Every project is a journey with a clear rundown: from the first idea in the morning to the second the red light comes on.
08:00
Strategies, messages and formats for companies: from positioning to AI-assisted communication architecture.
14:00
Films, formats and campaigns from idea to final cut. On location, in the studio or from the OB truck.
20:15
Full production responsibility for live formats of any size: Champions League conference shows, finals, fight nights, events. More than 200 decisions per broadcast.
20:45
The final polish: as a narrator and host in front of the microphone, as a consultant behind it. A voice that carries brands.
Archive
Champions League Conference
Live producer, DAZN · since 2016
Fight Nights
Live producer, DAZN · since 2017
Also: Bundesliga broadcasts, the UEFA Nations League final, the FIFA Club World Cup final, London Tech Week and leadership formats with coaches and executives.
INT. STUDIO - EVENING
Dim light. An on-air lamp glows red.
A microphone in the foreground. In front of it: HIM.
Focus. Presence. Calm.
“A voice you trust when everything is live.”
DIRECTOR'S NOTE: Authentic. Approachable. Composed. No effects.
In front of the microphone as a narrator and host, behind it as a consultant. And behind that: a network built over three decades in sport, media and technology.
